SYDNEYSIDERS AND MELBURNIANS TARGETED IN NEW HOLIDAY IN QUEENSLAND CAMPAIGN
22nd March 2021
The Palaszczuk Government’s successful Good to Go tourism marketing campaign has been reworked ahead of a roll out in Sydney and Melbourne in an ‘aggressive bid’ to lure more southerners to sunny Queensland this winter.
New television advertising again featuring Queensland musicians Busby Marou and showcasing the very best of our state’s attractions are the centrepiece of the $2 million promotional ad blitz.
Member for Nicklin, Robert Skelton MP said it was encouraging that tourism operators had already reported strong bookings from Melbourne and Sydney.
“Our new Good to Go campaign tells those in NSW and Victoria who are still longing for a holiday – we want all of you up here,” he said.
“The Sunshine Coast Hinterland is a beautiful part of Queensland and we want more Aussies to experience it. “The Sunshine Coast Hinterland is good to go.
“Queensland’s COVID-19 safety record is highlighted too in the advertising pitched at 8.3 million people in New South Wales and Victoria. There are no apologies for stressing that fact down south. It’s another big lure.
“The new six-week long ad blitz on TV, radio, social media and out-of-home advertising will generate more income needed for our hard-pressed tourism operators, to off-set the coming loss of JobKeeper support.
“The end of this scheme is a deadly serious issue for our tourism industry and even at this late hour the Federal Government must offer up more targeted support for people.
“With our International Borders remaining closed, so many hard-working people, through no fault of their own are going to feel the effects when JobKeeeper ends.
“Our Government’s committed to supporting our tourism industry as it rebuilds from the devastating impacts of COVID-19 and our aggressive pitch in our traditional southern visitor markets is further proof of that.”
“The latest campaign has been shot in locations right across Queensland from Cairns and Port Douglas, to the Whitsundays, Sunshine Coast, Brisbane and the Gold Coast – showcasing that there really is something for everyone in Queensland, “ Mr Skelton said.
Tourism Minister Stirling Hinchliffe said the Good to Go campaign had already proved successful since its launch in June last year.
“We know people want to enjoy wide-open spaces and breathtaking natural landscapes attractions Queensland is known world-wide for, but they also want flexibility around bookings and the knowledge that their destination is safe,” he said.
“As the weather starts to get cooler, a lot of our southern friends will be looking for a warm tropical getaway and Queensland is the place to be.
“The latest Good to Go campaign will further enhance Queensland’s reputation as Australia’s preferred holiday destination.
“We’ve been listening to tourism operators right across the state, and while international borders remain closed, we will continue to focus our efforts on getting as many Australians to visit Queensland as possible.”